The article is devoted to the problems of information warfare from the perspective of resolving a complex of economic, moral, political, technological factors, as well as technological capabilities of mass network communication. The purpose of the study is to systematize methods and tools of information warfare, ensuring an increase in the effectiveness of the mobilization of forces and resources of the Russian Federation in relation to the implementation of information protection of individual and public consciousness of the Russian society. The object of the study is the organizational and economic processes that develop during the justification and implementation of active measures to counter psychological and information technology operations. The research is based on the scientific works of domestic and foreign authors in the field of national and information security theory, methods of analysis, synthesis and classification. It is noted that relatively small forces and means at insignificant financial costs make it possible to disable the military and state information infrastructure, achieve and maintain information superiority and protect their own information and information systems. The analysis shows the need to mobilize resources and the entire Russian society, to build a highly effective and low-budget integrated system to counter psychological and information technology operations. Such a new approach makes it possible to transfer the information war from the category of hidden threats to an explicit one and justify the use of the necessary forces, means, as well as corrective and preventive measures within the framework of a unified strategy for ensuring the national security of the Russian Federation.